How to Start Selling on Amazon Canada: Step-by-Step Guide for Beginners

Thinking about starting an online business in Canada? There’s no better platform than Amazon.ca — and with the right guidance, getting started is easier than you think. At AMZ Northland, we help entrepreneurs and businesses launch, grow, and scale their Amazon stores across North America.

With millions of Canadian shoppers and a trusted global reputation, Amazon gives you the tools, audience, and infrastructure to build a successful e-commerce brand fast. This beginner-friendly guide walks you through exactly how to start selling on Amazon Canada — from setting up your account to making your first sale.

1. Why Sell on Amazon Canada?

Before we dive into the steps, here’s why Amazon.ca is one of the best places to start selling online:

• Massive reach: Over 17 million Canadians visit Amazon every month.
• Credibility: Amazon is Canada’s most trusted online marketplace.
• Scalability: Start small and grow across Canada — or even globally.
• Simple logistics: Amazon can handle fulfillment, shipping, and customer support for you.

No matter your business size — from home-based entrepreneurs to established brands — Amazon Canada offers an equal playing field to reach customers and grow sales.

2. Create Your Amazon Seller Account

Your first step is setting up a Seller Central account. Here’s how:

1. Visit sell.amazon.ca and click “Sign Up.”
2. Choose a selling plan:
   
   • Individual Plan: $1.49 CAD per sale — great if you sell fewer than 20 items/month.
   • Professional Plan: $29.99 CAD/month — ideal for larger sellers or those needing advanced tools.

1. Provide the required details:
   
   • Business name, address, and contact information
   • Credit card and bank account details
   • GST/HST tax information

💡 AMZ Northland Tip: Use a professional business name and email address — it helps build trust with customers from day one.

3. Choose the Right Products to Sell

Your product selection can make or break your success. Do thorough research before listing anything.

Here’s what to consider:

• Demand: Look for products with consistent sales on Amazon Best Sellers.
• Competition: Choose niches with manageable competition.
• Profit Margins: Factor in manufacturing, shipping, and Amazon fees.
• Category Requirements: Some categories (like health or food) require approval.

🔎 Tools like Helium 10, Jungle Scout, or Amazon’s own bestseller data can help you discover profitable product opportunities.

4. Pick a Fulfillment Method (FBA vs. FBM)

Amazon offers two main ways to fulfill orders:

➤ Fulfillment by Amazon (FBA)

Amazon stores, packs, ships, and handles customer service and returns for you. You get the Prime badge, faster delivery, and less hassle — ideal for new sellers.

➤ Fulfillment by Merchant (FBM)

You store, pack, and ship orders yourself. FBM offers more control and can reduce costs if you already have logistics in place.

Most new sellers choose FBA because it’s simple to manage and easier to scale.

5. Create High-Converting Product Listings

A strong listing is key to visibility and sales. Focus on these elements:

• Title: Include main keywords naturally (e.g., “Vegan Leather Crossbody Bag for Women – Adjustable Sling Purse”).
• Images: Use 5–7 high-quality images (at least 1000×1000 px) with lifestyle and close-up shots.
• Bullet Points: Highlight key features, benefits, and uses.
• Description: Write a compelling story about the product.
• Search Terms (Backend Keywords): Add related search phrases your customers might use.

💡 AMZ Northland Tip: Study your competitors’ listings and aim to offer better images, clearer details, and more relevant keywords.

6. Optimize for Traffic and Sales

Listing your product is just the beginning — now you need visibility. Here’s how:

• Use Amazon SEO: Include high-traffic keywords in your title, bullets, and description.
• Run Amazon Ads: Sponsored Products can significantly boost visibility and early sales.
• Collect Reviews: Provide excellent service and encourage feedback.
• Stay Competitive: Price your product strategically to balance sales and profit.

🚀 Pro Tip: Offer coupons, launch discounts, or limited-time deals to build early momentum and improve search ranking.

7. Manage, Analyze, and Scale

Once you start generating sales, focus on growth and long-term success:

• Track performance in Seller Central regularly.
• Monitor inventory levels to avoid stockouts.
• Expand your product catalog with complementary items.
• Explore global marketplaces after you’ve established yourself in Canada.

Final Thoughts: Your Amazon Canada Journey Starts Now

Starting an Amazon business in Canada doesn’t require huge capital or a warehouse — just the right plan and consistent action. With the right product, optimized listings, and effective marketing, you can turn Amazon into a profitable online business.

At AMZ Northland, we specialize in helping Canadian and international businesses launch and scale their Amazon stores — from account setup and listing optimization to PPC advertising and brand growth.

💼Ready to start selling? Visit sell.amazon.ca to create your seller account, and reach out to AMZ Northland if you’d like expert help turning your Amazon store into a success story.