How to Start an Amazon Business in Canada: A Step-by-Step Guide

E-commerce in Canada is booming, and Amazon is at the heart of this growth. With millions of Canadians shopping on Amazon every day, it has become the go-to platform for businesses to reach new customers, expand their market, and increase sales. If you’re wondering how to start your Amazon business in Canada, this guide will walk you through the key steps—and explain how AmzNorthland can support your journey.

1. Understand the Opportunity in Canada

Canada’s e-commerce market is growing rapidly, and Amazon.ca is one of the top online marketplaces. Selling on Amazon allows you to:

• Access millions of Canadian customers.
• Expand beyond local sales into global Amazon marketplaces.
• Leverage Amazon Prime to boost customer trust and fast delivery.

• 2. Register for an Amazon Seller Account

The first step is setting up your Amazon Seller Central account. Amazon offers two main plans:

• Individual Plan – $1.49 CAD per item sold. Best for small-scale or casual sellers.
• Professional Plan – $29.99 CAD/month. Recommended for serious businesses and brand building.

You’ll need:

• Business name and address.
• Bank account information.
• Government-issued ID and tax information.

3. Choose What to Sell

Finding the right product is key. Consider:

• High-demand categories (electronics, home & kitchen, fashion, beauty, health, etc.).
• Profit margins after fees and shipping costs.
• Competition levels—look for opportunities where you can stand out.

Pro tip: Use keyword research tools and competitor analysis to discover what Canadian shoppers are actively searching for.

4. Decide on Fulfillment: FBA vs. FBM

Amazon offers two main fulfillment methods:

• Fulfillment by Amazon (FBA): You ship your inventory to Amazon warehouses, and Amazon handles storage, packaging, shipping, and customer service.
• Fulfillment by Merchant (FBM): You manage storage, packaging, and shipping yourself.

FBA is usually the best choice for beginners since it gives your product the Prime badge—a major trust booster for Canadian shoppers.

5. Create Optimized Product Listings

Your listing is your digital storefront. Make sure it includes:

• Clear, keyword-rich titles.
• High-quality product images (at least 1000×1000 pixels).
• Compelling descriptions and bullet points that explain features, benefits, and usage.
• Competitive pricing based on research.

6. Launch and Promote Your Products

To get visibility in Canada, you need to invest in marketing:

• Amazon Sponsored Ads (PPC): Appear at the top of search results.
• Coupons & Deals: Attract price-conscious buyers.
• External marketing: Drive traffic from social media, influencers, or email campaigns.

7. Manage Reviews and Customer Service

Positive reviews are critical to success. Provide excellent customer service, encourage feedback, and resolve issues quickly to build trust and repeat sales.

How AmzNorthland Can Help You

Starting an Amazon business in Canada can be overwhelming, especially if you’re new to e-commerce. That’s where AmzNorthland comes in. We provide:

• Account setup and compliance support.
• Product research and listing optimization.
• Advertising management (PPC).
• Inventory and fulfillment guidance.
• Growth strategies to expand across Amazon marketplaces.

We simplify the process so you can focus on growing your brand while we handle the technical side.

Final Thoughts

Starting an Amazon business in Canada is one of the best opportunities for entrepreneurs and brands to scale online. By following the right steps—and partnering with experts like AmzNorthland—you can build a profitable and sustainable business on Amazon.

👉 Ready to launch your Amazon business in Canada? Contact AmzNorthland today and let’s make it happen.