How to Start a Walmart Store: Step-by-Step Guide for New Sellers

Walmart is no longer just a retail giant—it’s also one of the fastest-growing online marketplaces in North America. With millions of shoppers visiting Walmart.com every month, opening a Walmart store gives sellers a massive opportunity to grow their business and reach new customers.

At AmzNorthland, we specialize in helping businesses set up and manage their Walmart stores. Here’s a complete guide to starting your Walmart store the right way.

1. Why Sell on Walmart Marketplace?

Before getting started, it’s important to understand the benefits of opening a Walmart store:

• Massive traffic: Walmart.com attracts over 120 million unique visitors every month.
• Lower competition: Compared to Amazon, Walmart has fewer third-party sellers, making it easier to stand out.
• Trusted brand: Walmart is a household name with strong customer loyalty.
• Growth potential: Walmart continues to expand its e-commerce presence worldwide.

2. Meet Walmart’s Requirements

Walmart is selective with sellers, so you’ll need:

• A registered business entity (with business tax ID).
• A proven e-commerce track record (website or other marketplace history).
• Reliable shipping and customer service processes.
• A competitive product catalog with quality listings.

3. Apply for a Walmart Seller Account

To open your Walmart store, submit an application at the Walmart Marketplace website. You’ll need:

• Business details (name, address, tax ID).
• Bank account information for payments.
• Product categories and catalog information.
• Shipping and return policies.

Approval typically takes a few days to a couple of weeks.

4. Set Up Your Walmart Storefront

Once approved, you’ll gain access to Walmart Seller Center. Here you can:

• Upload your product catalog.
• Add high-quality product images.
• Write keyword-rich titles and descriptions.
• Configure pricing, taxes, and shipping rules.
• Customize your Walmart storefront with branding.

5. Decide on Fulfillment

You can choose between:

• Walmart Fulfillment Services (WFS): Walmart handles storage, shipping, and customer service—similar to Amazon FBA.
• Self-fulfillment: You manage your own inventory, packaging, and shipping.

Using WFS gives your products the 2-Day Delivery badge, which can significantly improve conversions.

6. Optimize and Promote Your Products

To stand out on Walmart Marketplace:

• Use keyword-optimized titles and descriptions.
• Upload multiple professional product images.
• Price products competitively.
• Run Walmart Connect advertising campaigns to increase visibility.

7. Manage Customer Experience

Customer trust is key to success. Provide fast shipping, easy returns, and excellent customer support. Positive reviews and ratings will help your store grow faster.

How AmzNorthland Can Help You Launch

Starting a Walmart store can feel complicated, but you don’t have to do it alone. At AmzNorthland, we help sellers at every stage of their Walmart journey:

• Application and account setup support.
• Product listing optimization for better rankings.
• Advertising (PPC) management to boost visibility and sales.
• Inventory and fulfillment strategies for smooth operations.
• Ongoing store management and growth consulting.

Final Thoughts

Launching a Walmart store is one of the best ways to tap into the growing e-commerce market. With the right strategy, your business can reach millions of Walmart shoppers and achieve long-term success.

👉 Partner with AmzNorthland today to open your Walmart store with confidence and start scaling your business!