How to Open a Walmart Seller Account: A Complete Guide

Walmart Marketplace is one of the fastest-growing e-commerce platforms in North America, giving sellers access to millions of shoppers every month. For Canadian and global businesses, opening a Walmart seller account is a powerful way to expand reach, boost sales, and build brand visibility. But how do you get started?

At AmzNorthland, we help businesses set up and grow their presence on Walmart Marketplace. Here’s a step-by-step guide to opening your Walmart seller account.

1. Understand Why Sell on Walmart Marketplace

• Massive reach: Walmart.com receives over 120 million unique visitors each month.
• Low competition: Compared to Amazon, there are fewer sellers—meaning better chances to stand out.
• Trust factor: Walmart is a household name with strong customer loyalty.
• Growth opportunities: Walmart continues to expand globally and invest in e-commerce.

2. Check Eligibility

Before applying, make sure you meet Walmart’s requirements. Generally, sellers must:

• Be a registered business with a business tax ID.
• Have a track record of e-commerce success (Walmart prefers established sellers).
• Provide fast, reliable shipping and customer service.
• Offer competitive product pricing.

3. Apply for a Walmart Seller Account

Visit Walmart Marketplace Application and fill out the form. You’ll need:

• Business information: Legal name, address, tax ID.
• Bank account details for payouts.
• Product catalog details (categories, pricing, etc.).
• Shipping and return policies.

Walmart reviews applications carefully, and approval may take a few days to weeks.

4. Complete Seller Setup

Once approved, you’ll receive access to Walmart Seller Center, where you can:

• Add products to your catalog.
• Set pricing and shipping methods.
• Configure tax and return settings.

Upload brand assets and product images.

5. Integrate Fulfillment

Walmart offers multiple fulfillment options:

• Walmart Fulfillment Services (WFS): Similar to Amazon FBA, Walmart handles storage, shipping, and customer service.
• Self-Fulfillment: You manage inventory and shipping directly.

WFS can help your products gain the 2-Day Delivery badge, which increases conversions.

6. Optimize Listings and Launch

Like Amazon, success on Walmart depends on optimized listings:

• Keyword-rich product titles.
• High-quality images.
• Detailed descriptions and features.
• Competitive pricing and promotions.

7. Drive Sales with Walmart Ads

Use Walmart Connect Advertising to promote your products across search results and product pages. Paid ads can give your listings instant visibility while you build organic rankings.

How AmzNorthland Can Help

Opening and managing a Walmart seller account can be complex—but you don’t have to do it alone. At AmzNorthland, we provide:

• Walmart Marketplace account setup and approval guidance.
• Product listing creation and optimization.
• Ads (PPC) management for maximum ROI.
• Inventory and fulfillment strategy.

Ongoing account management and growth support.

Final Thoughts

Selling on Walmart Marketplace is a huge opportunity for businesses ready to scale. By opening a Walmart seller account and setting up your catalog correctly, you can tap into millions of loyal Walmart customers. With AmzNorthland by your side, the process becomes smooth, efficient, and profitable.

👉 Contact AmzNorthland today to get started with Walmart Marketplace and grow your business faster.