How to Create a Walmart Seller Account in the USA

How to Create a Walmart Seller Account in the USA

Walmart Marketplace has quickly become one of the most powerful e-commerce platforms in the United States. With millions of active shoppers and less competition than Amazon, it’s the perfect place for businesses looking to expand their online presence.

If you’re ready to start selling, the first step is creating a Walmart Seller Account. At AmzNorthland, we help businesses navigate the entire process—from application to listing optimization. Here’s a step-by-step guide.

 

  1. Meet Walmart’s Seller Requirements

Unlike some marketplaces, Walmart is selective about who can sell on its platform. To qualify, you’ll need:

  • A registered business entity in the USA (LLC, Corporation, or Partnership).
  • A US Business Tax ID (TIN or EIN) and completed W-9 form.
  • A US Business Address and Bank Account for payouts.
  • A proven track record of e-commerce success (website, Amazon, or other marketplace history).
  • Fast, reliable shipping and customer service capabilities.

 

  1. Apply on the Walmart Marketplace Website

Go to the Walmart Marketplace Application and click “Apply Now.”

You’ll be asked to provide:

  • Business information (name, address, EIN).
  • Primary contact details.
  • Banking information for payments.
  • Product category details (what you plan to sell).
  • Shipping and return policies.

Walmart typically reviews applications within 1–2 weeks, though it can be faster if all documents are complete.

 

  1. Complete Your Seller Setup

Once approved, you’ll gain access to the Walmart Seller Center, your dashboard for managing your store. Here you’ll:

  • Set up tax details and payment settings.
  • Upload product listings (individually or in bulk).
  • Configure shipping templates based on your delivery zones.
  • Add return policies that meet Walmart’s customer standards.

 

  1. Upload Your Product Catalog

You can list products through:

  • Single item upload (manual entry).
  • Bulk uploads via spreadsheet templates.
  • API or integration partners (Shopify, BigCommerce, etc.).

Make sure to include:

  • Keyword-rich titles and descriptions.
  • Professional high-resolution images.
  • Accurate pricing and inventory.

 

  1. Choose Your Fulfillment Method

You can manage orders in two ways:

  • Walmart Fulfillment Services (WFS): Walmart stores, packs, ships, and handles returns—giving your products the 2-Day Delivery badge.
  • Seller Fulfilled: You manage your own warehousing, packaging, and shipping.

For new sellers, WFS can increase visibility and customer trust.

 

  1. Optimize and Promote Your Store

To drive sales from day one:

  • Run Walmart Connect ads for extra visibility.
  • Offer competitive pricing to win the Buy Box.
  • Use SEO optimization in product listings.
  • Maintain fast shipping and strong customer service to boost reviews.

 

How AmzNorthland Can Help

Creating a Walmart Seller Account in the USA can feel overwhelming, especially with Walmart’s strict approval process. That’s why businesses trust AmzNorthland to handle it from start to finish.

We provide:

    • Walmart account setup & approval support.
    • Product listing creation & optimization.
    • Advertising (Walmart Connect PPC) management.
    • Inventory & fulfillment strategies.
    • Ongoing account management & growth consulting.

 

Final Thoughts

Opening a Walmart Seller Account in the USA is your gateway to one of the world’s largest and fastest-growing online marketplaces. By meeting the requirements, setting up your store properly, and optimizing your listings, you’ll be well on your way to success.

 

👉 Ready to start selling on Walmart in the USA? Contact AmzNorthland today, and let us help you create your account and grow your business with confidence.

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      How to Start a Walmart Store: Step-by-Step Guide for New Sellers

      How to Start a Walmart Store: Step-by-Step Guide for New Sellers

      Walmart is no longer just a retail giant—it’s also one of the fastest-growing online marketplaces in North America. With millions of shoppers visiting Walmart.com every month, opening a Walmart store gives sellers a massive opportunity to grow their business and reach new customers.

      At AmzNorthland, we specialize in helping businesses set up and manage their Walmart stores. Here’s a complete guide to starting your Walmart store the right way.

       

      1. Why Sell on Walmart Marketplace?

      Before getting started, it’s important to understand the benefits of opening a Walmart store:

      • Massive traffic: Walmart.com attracts over 120 million unique visitors every month.
      • Lower competition: Compared to Amazon, Walmart has fewer third-party sellers, making it easier to stand out.
      • Trusted brand: Walmart is a household name with strong customer loyalty.
      • Growth potential: Walmart continues to expand its e-commerce presence worldwide.

       

      1. Meet Walmart’s Requirements

      Walmart is selective with sellers, so you’ll need:

      • A registered business entity (with business tax ID).
      • A proven e-commerce track record (website or other marketplace history).
      • Reliable shipping and customer service processes.
      • A competitive product catalog with quality listings.

       

      1. Apply for a Walmart Seller Account

      To open your Walmart store, submit an application at the Walmart Marketplace website. You’ll need:

      • Business details (name, address, tax ID).
      • Bank account information for payments.
      • Product categories and catalog information.
      • Shipping and return policies.

      Approval typically takes a few days to a couple of weeks.

       

      1. Set Up Your Walmart Storefront

      Once approved, you’ll gain access to Walmart Seller Center. Here you can:

      • Upload your product catalog.
      • Add high-quality product images.
      • Write keyword-rich titles and descriptions.
      • Configure pricing, taxes, and shipping rules.
      • Customize your Walmart storefront with branding.

       

      1. Decide on Fulfillment

      You can choose between:

      • Walmart Fulfillment Services (WFS): Walmart handles storage, shipping, and customer service—similar to Amazon FBA.
      • Self-fulfillment: You manage your own inventory, packaging, and shipping.

      Using WFS gives your products the 2-Day Delivery badge, which can significantly improve conversions.

       

      1. Optimize and Promote Your Products

      To stand out on Walmart Marketplace:

      • Use keyword-optimized titles and descriptions.
      • Upload multiple professional product images.
      • Price products competitively.
      • Run Walmart Connect advertising campaigns to increase visibility.

       

      1. Manage Customer Experience

      Customer trust is key to success. Provide fast shipping, easy returns, and excellent customer support. Positive reviews and ratings will help your store grow faster.

       

      How AmzNorthland Can Help You Launch

      Starting a Walmart store can feel complicated, but you don’t have to do it alone. At AmzNorthland, we help sellers at every stage of their Walmart journey:

      • Application and account setup support.
      • Product listing optimization for better rankings.
      • Advertising (PPC) management to boost visibility and sales.
      • Inventory and fulfillment strategies for smooth operations.
      • Ongoing store management and growth consulting.

       

      Final Thoughts

      Launching a Walmart store is one of the best ways to tap into the growing e-commerce market. With the right strategy, your business can reach millions of Walmart shoppers and achieve long-term success.

       

      👉 Partner with AmzNorthland today to open your Walmart store with confidence and start scaling your business!

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          How to Start an Amazon Business in Canada: A Step-by-Step Guide

          How to Start an Amazon Business in Canada: A Step-by-Step Guide

          E-commerce in Canada is booming, and Amazon is at the heart of this growth. With millions of Canadians shopping on Amazon every day, it has become the go-to platform for businesses to reach new customers, expand their market, and increase sales. If you’re wondering how to start your Amazon business in Canada, this guide will walk you through the key steps—and explain how AmzNorthland can support your journey.

           

          1. Understand the Opportunity in Canada

          Canada’s e-commerce market is growing rapidly, and Amazon.ca is one of the top online marketplaces. Selling on Amazon allows you to:

          • Access millions of Canadian customers.
          • Expand beyond local sales into global Amazon marketplaces.
          • Leverage Amazon Prime to boost customer trust and fast delivery.

           

          • 2. Register for an Amazon Seller Account

          The first step is setting up your Amazon Seller Central account. Amazon offers two main plans:

          • Individual Plan – $1.49 CAD per item sold. Best for small-scale or casual sellers.
          • Professional Plan – $29.99 CAD/month. Recommended for serious businesses and brand building.

          You’ll need:

          • Business name and address.
          • Bank account information.
          • Government-issued ID and tax information.

           

          1. Choose What to Sell

          Finding the right product is key. Consider:

          • High-demand categories (electronics, home & kitchen, fashion, beauty, health, etc.).
          • Profit margins after fees and shipping costs.
          • Competition levels—look for opportunities where you can stand out.

          Pro tip: Use keyword research tools and competitor analysis to discover what Canadian shoppers are actively searching for.

           

          1. Decide on Fulfillment: FBA vs. FBM

          Amazon offers two main fulfillment methods:

          • Fulfillment by Amazon (FBA): You ship your inventory to Amazon warehouses, and Amazon handles storage, packaging, shipping, and customer service.
          • Fulfillment by Merchant (FBM): You manage storage, packaging, and shipping yourself.

          FBA is usually the best choice for beginners since it gives your product the Prime badge—a major trust booster for Canadian shoppers.

           

          1. Create Optimized Product Listings

          Your listing is your digital storefront. Make sure it includes:

          • Clear, keyword-rich titles.
          • High-quality product images (at least 1000×1000 pixels).
          • Compelling descriptions and bullet points that explain features, benefits, and usage.
          • Competitive pricing based on research.

           

          1. Launch and Promote Your Products

          To get visibility in Canada, you need to invest in marketing:

          • Amazon Sponsored Ads (PPC): Appear at the top of search results.
          • Coupons & Deals: Attract price-conscious buyers.
          • External marketing: Drive traffic from social media, influencers, or email campaigns.

           

          1. Manage Reviews and Customer Service

          Positive reviews are critical to success. Provide excellent customer service, encourage feedback, and resolve issues quickly to build trust and repeat sales.

           

          How AmzNorthland Can Help You

          Starting an Amazon business in Canada can be overwhelming, especially if you’re new to e-commerce. That’s where AmzNorthland comes in. We provide:

          • Account setup and compliance support.
          • Product research and listing optimization.
          • Advertising management (PPC).
          • Inventory and fulfillment guidance.
          • Growth strategies to expand across Amazon marketplaces.

          We simplify the process so you can focus on growing your brand while we handle the technical side.

           

          Final Thoughts

          Starting an Amazon business in Canada is one of the best opportunities for entrepreneurs and brands to scale online. By following the right steps—and partnering with experts like AmzNorthland—you can build a profitable and sustainable business on Amazon.

           

          👉 Ready to launch your Amazon business in Canada? Contact AmzNorthland today and let’s make it happen.

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