WALMART PRODUCT
LISTING OPTIMIZATION

Process of improving product listings on Walmart.com to increase visibility, click-through rates, and sales.

Walmart Listing Optimization

Our Walmart Product Listing Quality Optimization Service is designed to boost your content scores, improve search ranking, and turn clicks into conversions. We transform underperforming listings into high-impact product pages that meet Walmart’s evolving standards. Walmart uses a Content Quality Score to measure the completeness and effectiveness of your listings. Higher scores mean: Better organic search rankings, more eligibility for Walmart Sponsored Ads, Increased Buy Box potential, Improved customer trust and conversion rates. Many sellers lose sales due to incomplete attributes, weak copy, or low-quality images. Our optimization service ensures your listings meet and exceed the quality standards Walmart demands.

Walmart Product Listing Quality Optimization

In the competitive Walmart Marketplace, simply listing your products isn’t enough. Your listings need to be optimized for quality, that means clear content, rich keywords, accurate attributes, and engaging visuals that is all aligned with Walmart’s strict standards.

Deep experience with both Walmart.com and Walmart.ca All decisions backed by performance metrics, keyword tools, and content scoring reports From initial audit to post-optimization monitoring We resolve backend listing errors, duplicate content, and suppressed product issues Transparent before-and-after score comparison and weekly performance updates
The Walmart algorithm rewards quality and so do customers. If your products aren’t performing as expected, poor listing quality is often the root cause. Let our team optimize your listings for performance, visibility, and long-term success.

Our Walmart Listing Quality Optimization is ideal for: Sellers with low content quality scores, Brands struggling with low visibility or low conversions, High-volume SKUs that need batch optimization, Products with feed errors or suppressed listings, Amazon sellers expanding to Walmart needing platform-specific optimization

What’s Included in Our Listing Quality Optimization Service

Content Quality Score Audit

We begin by auditing your existing listings using Walmart’s content quality metrics. We identify problem areas including:

Low-scoring titles and descriptions
Missing or incorrect attributes
Weak images or missing secondary visuals
Incomplete variation and size/color mapping

The result: Better visibility, relevance, and click-through rates.

Bullet Points & Description Enhancement

We craft benefit-driven bullet points and informative, keyword-rich product descriptions that:

Highlight core features and use cases
Use a tone aligned with Walmart’s guidelines
Incorporate Walmart-specific SEO best practices

Every word is written to educate the buyer and motivate a purchase.

Attribute Completion & Accuracy

Walmart relies heavily on backend attributes for filtering, ranking, and ad targeting. We:

Ensure all required and recommended attributes are filled
Correct any mismatches in color, size, material, or category
Map accurate GTINs/UPCs to avoid duplicate or suppressed listings

This significantly improves listing eligibility, search filter visibility, and content score.

High-Resolution Image Review & Enhancement

We review all product images and provide:

Main image optimization (white background, correct angles)
Addition of secondary lifestyle or infographic images
Recommendations or edits to meet Walmart’s resolution and ratio guidelines

Better visuals lead to better engagement — and higher conversions.

Variation Setup Optimization

Poorly configured variations confuse customers and lower sales. We correct and optimize:
- Parent-child relationships
- Size, color, and style attributes
- Display order and naming conventions
This makes shopping easier and improves listing performance.

Backend Data Optimization for Ads & Organic Ranking

We enrich your listings with backend data that enhances targeting for:
- Walmart Search Ads
- Content grid filters
- Organic discoverability
We structure your content not just for listing quality, but for long-term ad and organic success.