WALMART
ADVERTISING

A marketing service that promotes products on Walmart’s website and app to boost visibility, traffic, and sales.

Walmart Advertising

Walmart Marketplace is one of the fastest-growing e-commerce platforms in North America, with millions of high-intent shoppers visiting daily. But in such a competitive environment, organic visibility alone is not enough. You need a smart, data-driven Walmart Advertising strategy to get your products in front of the right audience — at the right time.

Effective advertising on Walmart requires much more than setting a budget. It demands structured campaigns, precise targeting, real-time optimization, and clear reporting — which is exactly what we deliver.

At AMZ Northland, we offer end-to-end Walmart Advertising Services tailored for growth-focused sellers and brand owners. From campaign setup to optimization and scaling, we manage every aspect of your Walmart Ads with a laser focus on performance, ROI, and long-term success. Walmart Connect is the platform’s internal advertising system, designed to help sellers promote their products through sponsored placements. Similar to Amazon PPC, it operates on a pay-per-click model and includes:

Sponsored Products – Appear directly in search results and product pages
Sponsored Brands – Boost visibility for your brand and a collection of products
Display Ads – Retarget shoppers across Walmart.com and partner sites
Buy Box Targeting – Compete strategically for top placement in the Buy Box

Walmart Advertising Services

1. Ad Account Setup & Audit

Whether you’re new to Walmart Connect or already running ads, we begin by reviewing your current performance or creating a strong foundation from scratch. This includes:
- Structuring your ad account
- Analyzing existing campaign health
- Identifying missed opportunities
- Aligning ads with your product goals

2. Keyword Research & Targeting

Walmart’s algorithm behaves differently from other platforms. We perform Walmart-specific keyword research using:
- In-platform search trend tools
- Competitor targeting analysis
- Long-tail and high-converting term selection
Our goal is to drive qualified traffic — shoppers who are ready to buy.

3. Sponsored Product Campaigns

We set up and manage Sponsored Product campaigns that appear where it matters most: search results, product detail pages, and carousels. Campaigns are optimized for:
- Click-through rate (CTR)
- Conversion rate (CVR)
- ACoS (Advertising Cost of Sale)
- Product placement and category relevance

4. Sponsored Brand Campaigns

Transparency is key. You’ll receive:
- Weekly performance reports
- Campaign-level breakdowns (impressions, clicks, conversions)
- Real-time ACoS and RoAS tracking
Strategic recommendations based on trends and outcomes

5. Display & Retargeting Ads

We help you re-engage lost shoppers and attract new ones through display campaigns that run across:
- Walmart’s owned channels
- Partner networks
- Off-site placements (mobile apps, desktop, etc.)
These are perfect for higher-ticket items or longer purchase journeys.

6. Bid & Budget Management

We closely monitor daily spend, adjust bids based on performance data, and allocate budget toward the best-performing campaigns and ad groups. Every dollar is tracked to maximize ROI.

7. Performance Tracking & Weekly Reporting

Boost your brand presence with dynamic brand banners and multi-product showcase ads. We create:

Custom creatives tailored to your identity
Campaigns that target broad or branded keywords
Ads that link to curated brand pages or storefronts

This builds awareness and encourages product discovery across your catalog.

8. Ad Strategy Refinement & Scaling

As campaigns mature, we refine the structure and scale your efforts by:

Introducing new keyword segments
Testing new creatives
Expanding product targeting
Launching new ad formats

We ensure your ad strategy grows with your business.

Why Choose Our Walmart Advertising Services?

Marketplace-Specific Expertise: We specialize in Walmart’s platform, algorithm, and audience behavior
Results-Focused: We’re not just chasing clicks — we focus on conversions, sales growth, and profitability
Real-Time Optimization: Active management means lower ACoS and higher RoAS
Cross-Platform Experience: Deep insight into how Walmart ads work differently from Amazon, Google, or Meta
Clear Communication: Regular reporting, strategy updates, and dedicated support

Who Can Benefit From Our Walmart Ad Services?

Our service is ideal for: