How to Create a Walmart Seller Account in the USA

Walmart Marketplace has quickly become one of the most powerful e-commerce platforms in the United States. With millions of active shoppers and less competition than Amazon, it’s the perfect place for businesses looking to expand their online presence.

If you’re ready to start selling, the first step is creating a Walmart Seller Account. At AmzNorthland, we help businesses navigate the entire process—from application to listing optimization. Here’s a step-by-step guide.

1. Meet Walmart’s Seller Requirements

Unlike some marketplaces, Walmart is selective about who can sell on its platform. To qualify, you’ll need:

• A registered business entity in the USA (LLC, Corporation, or Partnership).
• A US Business Tax ID (TIN or EIN) and completed W-9 form.
• A US Business Address and Bank Account for payouts.
• A proven track record of e-commerce success (website, Amazon, or other marketplace history).
• Fast, reliable shipping and customer service capabilities.

2. Apply on the Walmart Marketplace Website

Go to the Walmart Marketplace Application and click “Apply Now.”

You’ll be asked to provide:

• Business information (name, address, EIN).
• Primary contact details.
• Banking information for payments.
• Product category details (what you plan to sell).
• Shipping and return policies.

Walmart typically reviews applications within 1–2 weeks, though it can be faster if all documents are complete.

3. Complete Your Seller Setup

Once approved, you’ll gain access to the Walmart Seller Center, your dashboard for managing your store. Here you’ll:

• Set up tax details and payment settings.
• Upload product listings (individually or in bulk).
• Configure shipping templates based on your delivery zones.
• Add return policies that meet Walmart’s customer standards.

4. Upload Your Product Catalog

You can list products through:

• Single item upload (manual entry).
• Bulk uploads via spreadsheet templates.
• API or integration partners (Shopify, BigCommerce, etc.).

Make sure to include:

• Keyword-rich titles and descriptions.
• Professional high-resolution images.
• Accurate pricing and inventory.

5. Choose Your Fulfillment Method

You can manage orders in two ways:

• Walmart Fulfillment Services (WFS): Walmart stores, packs, ships, and handles returns—giving your products the 2-Day Delivery badge.
• Seller Fulfilled: You manage your own warehousing, packaging, and shipping.

For new sellers, WFS can increase visibility and customer trust.

6. Optimize and Promote Your Store

To drive sales from day one:

• Run Walmart Connect ads for extra visibility.
• Offer competitive pricing to win the Buy Box.
• Use SEO optimization in product listings.
• Maintain fast shipping and strong customer service to boost reviews.

How AmzNorthland Can Help

Creating a Walmart Seller Account in the USA can feel overwhelming, especially with Walmart’s strict approval process. That’s why businesses trust AmzNorthland to handle it from start to finish.

We provide:

• • Walmart account setup & approval support.
  • Product listing creation & optimization.
  • Advertising (Walmart Connect PPC) management.
  • Inventory & fulfillment strategies.
  • Ongoing account management & growth consulting.

Final Thoughts

Opening a Walmart Seller Account in the USA is your gateway to one of the world’s largest and fastest-growing online marketplaces. By meeting the requirements, setting up your store properly, and optimizing your listings, you’ll be well on your way to success.

👉 Ready to start selling on Walmart in the USA? Contact AmzNorthland today, and let us help you create your account and grow your business with confidence.